Jelena Cerar
Jelena Cerar is an assistant professor at the WU Vienna University of Economics and Business. She earned her doctorate with honors at the same university with a dissertation on HQ resource allocation within MNC, which was nominated for the best AIB dissertation award. Her main domain of research are headquarters-subsidiary relationships in multinational companies (MNCs), specifically the topics of headquarters roles and value added, resource allocation, fair decision making and biases within MNCs.
Contact details
Jelena Cerar may be contacted through the following channels:
1 pages and blog posts
Research Methods in IB – Trends and Future Agenda
03 Oct 2021 - Jelena Cerar
Reports on an AIB 2021 conference panel on research methods in International Business
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